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About the Author
Deena Noroian is a voice coach, speaker, performer, and writer with over 25 years in the music and entertainment industry. Her career in Los Angeles spanned singing, songwriting, live performance, and voiceover work across major media platforms before she relocated to Bend, Oregon, where she turned her attention to the work that would define the next chapter of her life.
Over the past decade, Deena has coached thousands of students, clients, and singers through her company, VOICE UP, helping people access, strengthen, and trust their own voices, both physically and personally. She works with individuals, professionals, and community leaders to build clear, confident communication rooted in breath, diaphragm awareness, and the radical belief that every person is built to be heard.
Deena is also the creator and director of Public Rock Choir, a community singing experience that brings people together to connect, regulate, and rediscover themselves through loud, expressive, unapologetic music. Her approach blends real performance experience, accessible vocal science, and a deeply human understanding of what it takes to stop being quiet and start being yourself.
LOUD is her first book.
BOOK TOUR DATES
Dudley’s Bookshop, 135 NW Minnesota Ave., Bend
June 5th, 5pm & 6pm
Deena will be reading from the book, conducting a Q&A and signing your copy. Come join the party and get LOUD!
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REVIEWS
Deena has a huge passion for voice and helping people access theirs. In the book, she dives into how she got into voice, and explains voice physiology (and diaphragm!!), voice psychology, how environment affects voice as we grow up, and she includes quotes of people’s personal experiences throughout. I think ANYONE can get value out of reading her book, including professional singers and psychologists, as it may provide additional angles through which one can view this critical component of singing and clinical practice alike.
I’ve had the honor of having Deena as a voice instructor, and can say from personal experience that she’s the real deal! She cares deeply, is highly diligent, and goes above and beyond, as she did with this book.
P. S. I never told her this but I think of her as a voice mechanic. 🙂
Made it to page 11 before I started to sob…. 😉
Definitely have had fun in Rock Choir with Deena, but it was her workshop where I discovered my voice, while powerful years ago, was a deep reflection of how my power and strength had diminished over the years due to trauma. Brilliant insights! Devoured this book from cover to cover. Highly recommend.
The premise initially struck me as another entry in the crowded self-improvement market, but Deena Noroian offers something more substantial. Her memoir is anchored in lived experience rather than motivational clichés, and her explanation of how fear shapes both voice and identity is convincing without becoming overly sentimental. I particularly appreciated the practical discussion of vocal mechanics, which gives the broader message credibility. This is less about singing than about recovering confidence after years of quiet self-censorship, a subject the author handles with honesty and restraint.
Deena is an excellent role model/teacher for being naturally confident, loud, and being yourself. She is a talented vocal coach who has helped thousands of people discover and dig deep into their diaphragms to project their voices and to overcome societal peer pressure to be quiet, fit in, and not shine. Reading her book provides her background story and the remarkable career that continues to grow, from an innate natural child performer, dancer, and singer to a rock star, rock choir and musical director, lead performer, and voice coach. Deena has been a rising star for years and is now exploding into a spectacular, fun, and loud fireworks display; her life and talent are being seen and truly showcased in her 50s! Reading this book is similar to being in her company, funny, honest, brave, and loud! This is what being authentic is about. Watch out, people, a podcast is about to be born, and you will hear for yourselves what I am sharing with you! Buy the book; it will be the start of finding your voice and joy of singing in front of the mirror with your hairbrush in hand.
Okay, I seriously loved this way more than I expected! I thought it was just going to be about singing, but it’s really about all the little things that make us stop believing in ourselves. Deena’s story is so relatable, and I kept thinking about comments people make that stick with you for years. The science parts were actually super interesting without being boring. By the end I felt weirdly inspired to stop overthinking everything and just speak up more. Such a feel-good, empowering read!
I wasn’t expecting a book about voices to pull me in like this, but it did. The chapters move along at a nice pace, mixing personal stories with just enough science to keep things interesting without slowing everything down. I’ve met plenty of people while traveling who apologize before they even speak, so the message really landed. It’s funny, encouraging, and reminds you that sometimes the biggest adventure is simply letting yourself be heard.
